The second secret of a five-part series to optimize your forms for conversions. Find out how understanding your users' path, environment, and conditions can affect their conversion decisions -- and what you can do to cater to them and optimize form conversions.

Get a behind the scenes view of the Featured Test. Learn tips and gain insight to inspire your own testing ideas.

To optimize form conversions, you need to break down the wall by understanding your users, their needs, and motivation. This article outlines essential questions to ask and answer when designing optimized forms that push your users to convert.