Did the 3D product image or video outperform?

Can You Guess Which Test Won?

Did the 3D product image or video outperform?

Interactive 3D product image view

Video view of product

rich_page-version_b-view_product_view-lg

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Difference Between Versions:

Version A – Product image carousel with the first image formatted as an interactive 3D view
Version B – Product image carousel with the first image featuring a video instead

Key Performance Indicator (KPI):

Product purchases as measured by transactions

Test Goal:

Increase the number of visitors purchasing products

Traffic Source:

All traffic

Audience:

Males interested in fashion-forward wedding bands

Organization:

Manly Brands: men's wedding ring retailer

Did the 3D product image or video outperform?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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Did the 3D product image or video outperform?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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