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With or without the zeros in the price tag?

With Zeros
Without Zeros

Should your price tag include or leave off the zeros?

With Zeros
Without Zeros

Which CTA converted best? Link or button?

"Show Accessories" Link
"Show Accessories" Button

Which form error display worked best?

Form error indicated with red boxes and text
Form error indicated by highlighting cell in red

Which AI-generated subject line converted best?

The Virgin Holiday Sale - hot offers. . . cool prices!
Where shall we go today? Just for you
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