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With or without the icons on the CTA buttons?

Without icons
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With or without the chat pop-up?

With or without the live chat button?

With "Live Chat" button in top header
extra_storage_space-live_chat-version_a-smClick here to enlarge
Without "Live Chat" button in top header, just phone number
extra_storage_space-live_chat-version_b-smClick here to enlarge

Which Facebook health ad won?

Which numeric format worked best?

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