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Traffic4u
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UX Alley
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Does a countdown timer help or hinder online sales?
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Which wording won? Low friction or high friction?
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Which copy converted better? Non-committal or goal-oriented?
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Low-friction, non-committal CTA: "Go back to Vodafone.nl"
High-friction, goal-oriented CTA: "Complete Order"
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2 CTAs
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