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With or without the confirmation copy?

With microcopy in form field
live_switch-with_microcopy-version_a-sm
Without microcopy in form field
liveswitch-without_microcopy-version_b-sm

What's the optimal search box format?

Microcopy outlining search options
conversion_advocates-version_a-sm
Microcopy prompting search
conversion_adovcates-version_b-sm

Which hero image won on desktop but lost on mobile?

Brunette model with hair extensions
luxy_desktop-version_a-sm
Blonde model before and after hair extensions
luxy_desktop-version_b-sm

With or without the customer selector pop-up?

With self-selector pop-up
natwest_version_a-sm
Without self-selector pop-up
natwest_version_b-sm

With or without the added right-side size selector filter?

With left-side and added right-side size selector filter
omniconvert-version_a-with_filter-sm
Without added right-side size selector filter, left-side filter only
omniconvert-version_b-sm-without_filter
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