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Which button copy worked best late in the funnel?

"Order" button
Version A -
"Go to checkout" button
Version B -

With or without the coupon code pop-up?

With coupon code pop-up
knockout-with-promo-code
Without coupon code pop-up
knockout-without_promo_code

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With or without the member exclusive offer?

With "Member Exclusive Offer" banner
sabon-with_member_exclusive_offer-sm
Without "Member Exclusive Offer" banner
sabon-without_member_exclusive_offer-sm

With or without the free shipping notification?

Free Shipping Offer
alive_cor-version_a-sm
No Free Shipping Offer
alive_cor-version_b-sm

Without or with the child link?

Without secondary child link
dell_version_a-sm
With secondary child link
dell-version_b-sm
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