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Which button copy worked best? View now or order now?

Which Button Copy Worked Best Early In The Funnel?

"Options and Order" button
version_a-high_friction
"View the options" button
version_b-low_friction

Which simple copy change achieved an astounding +57% conversion lift?

Button copy stating "Get a Quote"
Button copy stating "Get a Quote Now"

Which design radically increased conversions 337%?

With skimable icons
lamplight-version_a-sm
With benefit-based copy
lamplight-digital-version_b-sm

What's the optimal image slider format: embedded or added?

Image slider embedded within thumbnail image
drip_agency_snooks-version_a-sm-embedded_image_slider
Image slider placed directly below thumbnail image
drip_agency_snook-version-b-sm-outside_image_slider
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