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Which wording won? Low friction or high friction?

Low-friction wording: More information
vodafone-version_a-low_friction
High-friction wording: Order
vodafone-version_b-high_friction

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Which copy converted better? Non-committal or goal-oriented?

Low-friction, non-committal CTA: "Go back to Vodafone.nl"
vodafone-email-version_a-low_friction
High-friction, goal-oriented CTA: "Complete Order"
vodafone-email-version_b-high_friction

Which won? With one CTA or two?

With or without the child link?

With "Share this on LinkedIn" child link
version_a-with_child_link
Without child link
version_b-without_child_link

With or without the shipping cost calculator?

With shipping cost calculator section
sitespect-with_postal_code_checker-versions_a
Without shipping cost calculator section
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