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Which email newsletter campaign significantly impacted conversion rates?

With obvious unsubscribe section
Without obvious unsubscribe section

With or without the added value prop section?

With value proposition box
version_a-ig_with_value_prop-sm
Without value proposition box

With or without the USP in the top header?

With USP section in top header
omoda-version_a-with_usp-sm
Without USP section
omoda-version_b-without_usp-sm

Time or money? Which offer converts better?

CTA button copy: 241 extra minutes
phone_india-version_a-sm
CTA button copy: $3 bonus
phone_india-version_b-sm

Which button copy increased clickthrough rate conversions?

"Order now" button text
version_a-vodafone-order_now-sm
"Next step/Next" button text
version_b-vodafone-next-next_step-sm
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