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Which shipping offered most increased conversions?

Shipping "Calculated at next step"
calculated_at_checkout-sm
Shipping "FREE"
free-sm

With or without the hero image on mobile?

With hero image on mobile
caa-with_hero_image_on_mobile-version_a-sm
Without hero image on mobile
caa-without_hero_image_on_mobile-version_b-sm

Which CTA copy won? Get started or watch a demo?

CTA: "Get started"
optimizely-version_a-get_started_cta
CTA: "Watch a demo"
optimizely-version_b-watch_a_demo_cta

Did the 3D product image or video outperform?

Interactive 3D product image view
rich_page-version_a-3d_product_view-lg
Video view of product
rich_page-version_b-view_product_view-lg

Which CTA wording worked best?

[Content protected for Monthly Plan, Group Level, Yearly Plan, Monthly Plan + Trial, Group Level + Trial, Yearly Plan + Trial, Monthly Plan Upgrade, Group Level Upgrade, Yearly Plan Upgrade, All Access Pass members only]
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