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Do Sliders Sabotage Sales? The Answer Isn’t So Simple

In-depth A/B test case study analysis on the effectiveness of sliders, across a variety of industries, geographic locations, and time periods, from 2013 onwards.

The Perfect Pricing Plan Formula: Revealed

Listen to this jam-packed talk to find out the perfect pricing plan formula and how to apply psychological pricing theories.

Why CRO is an operating system — not a tactic

Listen to this inspiring talk from HubSpot to learn about why CRO is an operating system — not a tactic. Take away insights, and apply HubSpot’s framework to optimize your own data-driven success.

A/A Testing – What You Need To Know

Basic overview of A/A testing, it’s advantages, disadvantages, and when it’s recommended you implement an A/A test.