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May 27, 2021
The Complete Guide To Multi-Armed Bandit Testing

Everything you need to know about multi-armed bandit testing simply explained in easy-to-understand terms. Learn what the multi-armed bandit approach is, how it works, and whether you should consider using it as reasonable alternative to traditional hypothesis-based A/B testing.

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April 28, 2021
A/B testing the world's best chocolate icing recipe

If you've been on the hunt for the world's best-ever, most delicious, scrumptious, decadent, and richly flavorful chocolate icing, here's the recipe for it. This chocolate icing is incredibly delicious and likely the best you'll ever taste. It truly is the icing on the cake.

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April 28, 2021
Google Analytics 4 (GA4): The top three reasons to to start using it

With GA4 inline to replace Google's current Universal Analytics (UA) platform, optimizers have been left with more questions than answers. Marketing analytics expert, "Mercer" of www.MeaasurementMarketing.io provides the answers you need while addressing the top three reasons you need to starting using GA4 now. This video interview is specifically meant for A/B testers using Google Analytics.

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April 14, 2021
Google Analytics 4 (GA4): The top three misconceptions

With GA4 inline to replace Google's current Universal Analytics (UA) platform, optimizers have been left with more questions than answers. This video interview provides the answers you need while addressing the top three mis-conceptions of GA4, plus how to overcome them.

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December 24, 2020
The Essential Guide To High-Converting Pricing Strategies

This guide uncovers the most advanced pricing psychology research, distilled down into easy-to-understand, immediately applicable pricing principles and strategies. Incorporating real-life A/B test case studies, from big-name brands, you'll get many money-making testing ideas and takeaways, helping you understand what works -- and doesn't -- with product pricing.

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November 10, 2020
Google Optimize: Containers, Permissions, and Linking Analytics

In order to set-up experiments in Google Optimize, you need the appropriate permissions, including "edit" or "publish" access. In this tutorial, you’ll learn what container permissions are, how to obtain them, and how to link Google Analytics to Google Optimize so you can properly set-up and run winning A/B test experiments.

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September 28, 2020
How To Install Google Optimize on a Squarespace Site

In this step-by-step tutorial, you'll be walked through the exact process you need to install Google Optimize on a Squarespace website.

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September 1, 2020
How To Install Google Optimize on a Shopify Site

In this step-by-step tutorial, you'll be walked through the exact process you need to install Google Optimize on a Shopify website.

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September 1, 2020
How To Install Google Optimize for WordPress

In this step-by-step tutorial, you'll be walked through the exact process you need to install Google Optimize on a WordPress site. You'll learn the plugins you need to make installation seamless.

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