EXPERTS’ SECRETS SERIES
A Five-Part Series: What Works and Doesn’t With Registration Forms
By: Deborah O’Malley | August 9, 2018
You recently learned the top three secrets to ensure your forms convert well.
You were told about the importance of:
Now, here’s the final 4th and 5th secrets: Managing Expectations.
#4 – Manage Expectations by Answering What’s Next?
When users come to website and hit a sign-up form, most don’t know exactly what to expect. They’re not sure if signing up will take a long time, or will invole divulging personal information, for example.
If you can clarify exactly what you expect from the user — and what you’re offering in return — you’re miles ahead.
One effective tactic can be to nudge your users to convert by answering the question, “what’s next?” within your form, so your visitors know exactly what to expect.
A great ways to address “what’s next” is to preemtively answer these questions within your form: