Experts’ Secrets Series: Form Registrations Secrets #4 & 5

EXPERTS’ SECRETS SERIES

A Five-Part Series: What Works and Doesn’t With Registration Forms

By: Deborah O’Malley | August 9, 2018

You recently learned the top three secrets to ensure your forms convert well.

You were told about the importance of:

  1. Breaking Down The Wall
  2. Following The Path
  3. Understanding The Interaction

Now, here’s the final 4th and 5th secrets: Managing Expectations.

Managing Expectations

#4 – Manage Expectations by Answering What’s Next?

When users come to website and hit a sign-up form, most don’t know exactly what to expect. They’re not sure if signing up will take a long time, or will invole divulging personal information, for example.

If you can clarify exactly what you expect from the user — and what you’re offering in return — you’re miles ahead.

One effective tactic can be to nudge your users to convert by answering the question, “what’s next?” within your form, so your visitors know exactly what to expect.

A great ways to address “what’s next” is to preemtively answer these questions within your form:

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