And, you saw that conversions are often measured by movements through the website, like watching a video on the homepage, then clicking into the product page, then adding the product to cart, and finally making the purchase.
This series of movements, or conversions, can be most easily visualized through the analogy of a conversion funnel.
A conversion funnel, also called a sales, or marketing funnel, is way to describe the journey your visitors take as they move through your marketing channel to acquire your product, service, or offering.
Unlock Access. Sign up to become a Pro Member. Get complete access to this helpful content, plus so much more.
How many visitors do I need to run a statistically significant A/B test and achieve valid, reliable results? This article will tell you everything you need to know to correctly calculate sample size and test duration for a split-test. Learn sample size best practices and industry-standard tools.
Calculating the Minimum Detectable Effect (MDE) can feel like a hair-pulling, speculative exercise. Luckily, this step-by-step guide is here to show you exactly how to accurately calculate your MDE to yield powerful, trustworthy test results.