And, you saw that conversions are often measured by movements through the website, like watching a video on the homepage, then clicking into the product page, then adding the product to cart, and finally making the purchase.
This series of movements, or conversions, can be most easily visualized through the analogy of a conversion funnel.
A conversion funnel, also called a sales, or marketing funnel, is way to describe the journey your visitors take as they move through your marketing channel to acquire your product, service, or offering.
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