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Funnel Fundamentals: Complete Guide To Funnels

By: Deborah O’Malley| 2019

Funnel Fundamentals

In this previous guide on Conversion Rate Optimization (CRO), you learned that CRO is a system that uses data analysis to maximize the rate of visitors who convert on your website.

And, you saw that conversions are often measured by movements through the website, like watching a video on the homepage, then clicking into the product page, then adding the product to cart, and finally making the purchase.

This series of movements, or conversions, can be most easily visualized through the analogy of a conversion funnel.

conversion funnel

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What is a Conversion Funnel?

A conversion funnel, also called a sales, or marketing funnel, is way to describe the journey your visitors take as they move through your marketing channel to acquire your product, service, or offering.

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