By: Deborah O’Malley | May, 2018
As a digital marketer, you’ve probably heard about the GDPR legislation — which came into effect Friday, May 25, 2018.
But, do you know how GDPR will affect you?
Listen to this helpful, short 7-minute interview to learn about GDPR and what you need to do to stay compliant as a digital marketer.
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Calculating the Minimum Detectable Effect (MDE) can feel like a hair-pulling, speculative exercise. Luckily, this step-by-step guide is here to show you exactly how to accurately calculate your MDE to yield powerful, trustworthy test results.
Low sample testing is problematic and can result in hugely mis-leading data where tests appear to be enormous winners but, in actuality, aren't. This article presents a practical 5-step approach to overcome the traps of low sample testing and arrive at valid, trustworthy results. What are the 5-steps? Find out here.
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