guess_the_test-white-green
guess_the_test-white-green
Menu
Free Sign up
Member Login

Lead Generation

« Back to Glossary Index

Often called “lead gen.”

A process of identifying and cultivating potential customers and persuasively encouraging them to take interest in purchasing or signing up for a specific product or service.

Lead generation works to take “cold” leads and turn them into “warm” or “qualified” leads that will convert.

Usually a lead magnet is used to motivate and persuade leads to convert.

« Back to Glossary Index
hello world!
magnifiercrossmenu-circlecross-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram