A way to describe a user journey with little resistance.

May also refer to Call To Action (CTA) button copy.

Low-friction CTAs gently nudge the visitor along, without requiring strong commitment.

Low-friction phrases, typically, start with engaging verbs that make the action seem easy and beneficial.

They include phrases like "Learn More," "Get Free," or "Find Out More".

To increase conversions, friction level should be most appropriately matched with your visitors' level of conversion intent. And, also, with where the visitor is in your conversion funnel.

A low-friction CTA is more likely to work early on in your funnel, like on your homepage or product page.