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Micro-Conversions

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A small step in the conversion funnel that contributes to a larger conversion goal.

A micro-conversion can be seen, for example, when a customer moves from the cart page to the checkout page, but first decides to click and watch a product video.

The action of moving from the cart to checkout page is the larger, more significant conversion. But, clicking and watching the video was the micro-conversion that facilitated the ultimate conversion.

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