Sample Ratio Mismatch (SRM) occurs when one test variant receives notably more traffic than expected.
As such, the ratio of traffic is not equally distributed, despite whether or not traffic has been split evenly.
When SRM happens, results are not fully trustworthy and the test should be re-run.
For more detailed information on SRM, see this article: https://guessthetest.com/sample-ratio-mismatch-srm-explained/
Rapidly increase revenue with pricing strategies that convert Get the exact pricing strategies and techniques you need to test, increase conversions, and boost profits.
Get the pricing guide