Version
Also called a variant.
In A/B testing, a control version, often labeled Version A, is tested against a new variant, usually labeled version B.
The winning version is implemented on the website to improve conversions.
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Also called a variant.
In A/B testing, a control version, often labeled Version A, is tested against a new variant, usually labeled version B.
The winning version is implemented on the website to improve conversions.
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