Google’s Universal Analytics (UA) is quickly becoming a legacy platform.
In its place, Google Analytics 4 (GA4) is being developed as the platform of choice.
But with this shift, optimizers have been left with more questions than answers and have developed plenty of mis-conceptions in the process.
Step in "Mercer."
Marketing analytics expert, "Mercer" of MeaasurementMarketing provides the answers you need while addressing the top three mis-conceptions of GA4, plus how to overcome them.
In this informative 17-minute video interview, you'll hear the top three mis-conceptions, plus learn:
Listen and learn from one of the foremost analytics experts in the field.
Unlock Access. Sign up to become a Pro Member. Get complete access to this helpful content, plus so much more.
To get users clicking your content, which format works best: buttons or links. A series of 8 real-life A/B tests suggests one format consistently outperforms. Can you guess which version wins? Checkout the mini meta analysis to find out.
Learn how using Google Tag Manager (GTM) helps you overcome many of the limitations with Google Analytics 4 (GA4). Find out the best ways to use GTM to manage and derive the most meaningful data from GA4.
To increase conversions, should you use product or lifestyle photos to showcase and sell your product? This mini meta analysis explores and answers this question, providing you with tangible takeaways and top test ideas, all in an easy-to-scan and easy-to-implement format. Which version wins? Checkout the mini meta analysis to find out.