Google’s Universal Analytics (UA) is quickly becoming a legacy platform.
In its place, Google Analytics 4 (GA4) is being developed as the platform of choice.
But with this shift, optimizers have been left with more questions than answers and have developed plenty of mis-conceptions in the process.
Step in "Mercer."
Marketing analytics expert, "Mercer" of MeaasurementMarketing provides the answers you need while addressing the top three mis-conceptions of GA4, plus how to overcome them.
In this informative 17-minute video interview, you'll hear the top three mis-conceptions, plus learn:
While there's already lots out there on GA4, this video interview is specifically meant for A/B testers using Google Analytics, Tag Manager, and Optimize.
Listen and learn from one of the foremost analytics experts in the field.
Unlock Access. Sign up to become a Pro Member. Get complete access to this helpful content, plus so much more.
How many visitors do I need to run a statistically significant A/B test and achieve valid, reliable results? This article will tell you everything you need to know to correctly calculate sample size and test duration for a split-test. Learn sample size best practices and industry-standard tools.
Everything you need to know about multi-armed bandit testing simply explained in easy-to-understand terms. Learn what the multi-armed bandit approach is, how it works, and whether you should consider using it as reasonable alternative to traditional hypothesis-based A/B testing.