Google’s Universal Analytics (UA) is quickly becoming a legacy platform.
In its place, Google Analytics 4 (GA4) is being developed as the platform of choice.
But with this shift, optimizers have been left with more questions than answers and have developed plenty of mis-conceptions in the process.
Step in "Mercer."
Marketing analytics expert, "Mercer" of MeaasurementMarketing provides the answers you need while addressing the top three mis-conceptions of GA4, plus how to overcome them.
In this informative 17-minute video interview, you'll hear the top three mis-conceptions, plus learn:
While there's already lots out there on GA4, this video interview is specifically meant for A/B testers using Google Analytics, Tag Manager, and Optimize.
Listen and learn from one of the foremost analytics experts in the field.
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