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Google Analytics 4 (GA4): The top three misconceptions

By: Deborah O'Malley, M.Sc. & Mercer | Last updated April, 2021



Google’s Universal Analytics (UA) is quickly becoming a legacy platform.

In its place, Google Analytics 4 (GA4) is being developed as the platform of choice.

But with this shift, optimizers have been left with more questions than answers and have developed plenty of mis-conceptions in the process.

Step in "Mercer."

Marketing analytics expert, "Mercer" of MeaasurementMarketing provides the answers you need while addressing the top three mis-conceptions of GA4, plus how to overcome them.

In this informative 17-minute video interview, you'll hear the top three mis-conceptions, plus learn:

  • How to get the most out of your current analytics set-up
  • What to do if you have both UA and GA4 installed on your site
  • Why it's important to jump into GA4 NOW -- and why you shouldn't wait

While there's already lots out there on GA4, this video interview is specifically meant for A/B testers using Google Analytics, Tag Manager, and Optimize.

Listen and learn from one of the foremost analytics experts in the field.

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