In this follow-up jam-packed 23-minute video interview, Mercer outlines the top three reasons why you need to start playing around with GA4 -- now!
While there are already plenty of resources out there on GA4, this tutorial is specifically for A/B testers optimizers interested in better understanding GA4.
Listen and learn from one of the foremost analytics experts in the field.
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Learn about 1st and 3rd party cookies, what they are, how they work, and how changes to cookie policies will impact your A/B testing work. Find out where data collection is headed, why server-side tag management may be the answer, and what you should be be doing now to set yourself up for A/B testing success in a cookieless world.
Accurately and confidently perform Google Optimize set-up. FInd out what you need to do -- and know -- with definitions, examples, and step-by-step screenshots.
A primer explaining the 4 different types of tests you can run in Google Optimize, what they mean, and how you can use each to improve your competitive testing advantage.