In this follow-up jam-packed 23-minute video interview, Mercer outlines the top three reasons why you need to start playing around with GA4 -- now!
While there are already plenty of resources out there on GA4, this tutorial is specifically for A/B testers optimizers interested in better understanding GA4.
Listen and learn from one of the foremost analytics experts in the field.
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To get users clicking your content, which format works best: buttons or links. A series of 8 real-life A/B tests suggests one format consistently outperforms. Can you guess which version wins? Checkout the mini meta analysis to find out.
Learn how using Google Tag Manager (GTM) helps you overcome many of the limitations with Google Analytics 4 (GA4). Find out the best ways to use GTM to manage and derive the most meaningful data from GA4.
To increase conversions, should you use product or lifestyle photos to showcase and sell your product? This mini meta analysis explores and answers this question, providing you with tangible takeaways and top test ideas, all in an easy-to-scan and easy-to-implement format. Which version wins? Checkout the mini meta analysis to find out.