In this follow-up jam-packed 23-minute video interview, Mercer outlines the top three reasons why you need to start playing around with GA4 -- now!
While there are already plenty of resources out there on GA4, this tutorial is specifically for A/B testers optimizers interested in better understanding GA4.
Listen and learn from one of the foremost analytics experts in the field.
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How many visitors do I need to run a statistically significant A/B test and achieve valid, reliable results? This article will tell you everything you need to know to correctly calculate sample size and test duration for a split-test. Learn sample size best practices and industry-standard tools.
Everything you need to know about multi-armed bandit testing simply explained in easy-to-understand terms. Learn what the multi-armed bandit approach is, how it works, and whether you should consider using it as reasonable alternative to traditional hypothesis-based A/B testing.