Choosing how to install Google Tag Manager (GTM) on your website can be daunting. There are so many different options!
This cheat sheet has been created for you to easily decide the best installation method, given your circumstances.
To use this cheat sheet, follow these three easy steps:
Step #1: Download this handy-dandy cheat sheet
Step #2: Determine the website platform/environment you’re using. The options are:
Step #3: Follow the cheat sheet instructions outlined for your website platform. Review the pros and cons of each method. Where possible, go with the recommended set-up.It’s literally as easy as 1-2-3! Hope this cheat sheet is helpful for you.
Calculating the Minimum Detectable Effect (MDE) can feel like a hair-pulling, speculative exercise. Luckily, this step-by-step guide is here to show you exactly how to accurately calculate your MDE to yield powerful, trustworthy test results.
Low sample testing is problematic and can result in hugely mis-leading data where tests appear to be enormous winners but, in actuality, aren't. This article presents a practical 5-step approach to overcome the traps of low sample testing and arrive at valid, trustworthy results. What are the 5-steps? Find out here.
Understanding and calculating statistical significance is quite complex. Many experimenters don’t truly know what statistical significance is or how to derive a statistically significant test result. To properly call a winning (or losing) A/B test, it’s really important to clearly understand what a statistically significant result is and means. This article, written in plain English is here to set it all straight for you.
