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Choosing how to install Google Tag Manager (GTM) on your website can be daunting. There are so many different options!
This cheat sheet has been created for you to easily decide the best installation method, given your circumstances.
To use this cheat sheet, follow these three easy steps:
Step #1: Download this handy-dandy cheat sheet
Step #2: Determine the website platform/environment you’re using. The options are:
Step #3: Follow the cheat sheet instructions outlined for your website platform. Review the pros and cons of each method. Where possible, go with the recommended set-up.It’s literally as easy as 1-2-3! Hope this cheat sheet is helpful for you.
At checkout, is it better to make shoppers register for an account so you can capture important contact details, personalize the experience, and re-market to users? Or, is it more valuable to skip the account creation requirement allowing users to more easily checkout as a guest? Find out.
How long do I need to run my A/B test to achieve valid, reliable results? This article will tell you. Plus, get everything you need to know to correctly and accurately calculate test duration for an A/B test. Learn best practices andthe industry-standard tools to use.
Find out exactly how and where to use trust badges for conversions. Get A/B test ideas you can immediately try and apply. Plus, find out the surprising places in the funnel where trust badges convert best, the unusual trust format that consistently converts, and facts that will change the way you think about trust badges.
