Choosing how to install Google Tag Manager (GTM) on your website can be daunting. There are so many different options!
This cheat sheet has been created for you to easily decide the best installation method, given your circumstances.
To use this cheat sheet, follow these three easy steps:
Step #1: Download this handy-dandy cheat sheet
Step #2: Determine the website platform/environment you’re using. The options are:
Step #3: Follow the cheat sheet instructions outlined for your website platform. Review the pros and cons of each method. Where possible, go with the recommended set-up.It’s literally as easy as 1-2-3! Hope this cheat sheet is helpful for you.
One of the most debated testing topics is how large does my sample size need to be to get trustworthy test results? Some argue samples of more than 120,000 visitors per variant are needed to begin to see trustworthy test results. Ishan Goel of VWO disagrees. What does he think is needed to get trustworthy test results? Listen to this webinar recording to find out.
To get users clicking your content, which format works best: buttons or links. A series of 8 real-life A/B tests suggests one format consistently outperforms. Can you guess which version wins? Checkout the mini meta analysis to find out.
Learn how using Google Tag Manager (GTM) helps you overcome many of the limitations with Google Analytics 4 (GA4). Find out the best ways to use GTM to manage and derive the most meaningful data from GA4.
