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Can You Guess Which Test Won?

Boxes or rows? Which format converted better?

Product info formatted in boxes
rs_components-version_a-smClick here to enlarge
Product info formatted in rows
rs_components_version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Product page with pricing information displayed in boxes Version B – Product page with pricing information displayed in rows

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) on the "add to basket" button

Test Goal:

Increase the number of shoppers clicking and purchasing products

Traffic Source:

All traffic


Users interested in electronic and electrical supplies


RS Components - Distributor of electronic, electrical, and industrial components

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