guess_the_test-white-green
Member Login
guess_the_test-white-green
Can You Guess Which Test Won?

Does video or a static image convert better?

Difference Between Versions:

Version A – Video thumbnail; pressing the play button started the video Version B – Static image

Key Performance Indicator (KPI):

Sales

Test Goal:

Increase video engagement and sales

Traffic Source:

All traffic, mostly new visitors, primarily through Facebook ads, on desktop, tablet and mobile devices

Audience:

Adults shopping for children's books

Organization:

Wonderbly: personalized children's book company

This week’s Featured Test is brought to you by:

Test Run By and For:

wonderbly-logo-300x99

Test Run On:

eyechevron-downarrow-circle-upmagnifiercrossmenu-circlecross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram