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Can You Guess Which Test Won?

Which free shipping offer won?

Free shipping on orders over $99
spirit_hoods-version_a-smClick here to enlarge
Free shipping on orders over $199
spirit_hoods-version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Free shipping offer, for orders over $99 Version B – Same offer, but for order over $199

Key Performance Indicator (KPI):

Average Order Value (AOV) and Revenue Per Visitor (RPV)

Test Goal:

Determine if users will add more to their cart to receive free shipping

Traffic Source:

Direct, search, referral, organic, paid, affiliate, social, and existing customer email list

Audience:

Online shoppers

Organization:

SpiritHoods: Animal-inspired faux fur clothing products

This week’s Featured Test is brought to you by:

Test Run By:

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Test Run For:

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Test Run On:

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