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Can You Guess Which Test Won?

Which subscription plan won?

Annual subscription only
autodesk-version_a-smClick here to enlarge
Option to subscribe monthly or annually
autodesk-version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Subscription table, offering only an annual plan Version B – Similar subscription table, offering both monthly and annual plans

Key Performance Indicator (KPI):

Orders/visit

Test Goal:

Increase subscriptions

Traffic Source:

Direct traffic, from within North America

Audience:

Included all visitors from the U.S. and Canada

Organization:

Autodesk - Makers of AutoCAD, the 3D CAD modeling software

This week’s Featured Test is brought to you by:

Test Run By and For:

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Test Run On:

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