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Can You Guess Which Test Won?

With Or Without Euro Sign?

With Euro sign
version_a-with_price-smClick here to enlarge
Without Euro sign
version_b-without_price-smClick here to enlarge

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Difference Between Versions:

Version A – With Euro sign displayed next to price

Version B – Without Euro sign displayed next to price

Key Performance Indicator (KPI):

Transactions

Test Goal:

Increase product purchases

Traffic Source:

All: segmented by device type and traffic source

Audience:

Primarily Dutch, male shoppers, aged 35-44

Organization:

Raven - one of the largest online fishing supplies and equipment shops in the Netherlands

This week’s Featured Test is brought to you by:

Test Run By:

die-nieuwe-zaak-logo

Test Run For:

raven_logo

Test Run On:

Visual Website Optimizer
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