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Can You Guess Which Test Won?

With or without the video thumbnails in the product photos section?

With video icon thumbnail added in product view section
Without video in the product view section

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Difference Between Versions:

Version A – With video icon thumbnail in product view section Version B – Without video icon thumbnail in product view section; video displayed further down on product page

Key Performance Indicator (KPI):

Video clicks/video interaction

Test Goal:

Increase the number of users adding items to their carts

Traffic Source:

Direct, search, referral, organic, social, and paid

Audience:

Local Australian audience on desktop devices, only

Organization:

Officeworks: Australia’s largest stationary supplier

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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