Google Tag Manager (GTM) is a powerful tool in the optimization platform.In these step-by-step tutorials, you’ll be walked through the exact process you need to install Google Tag Manager (GTM) on a WordPress site. You’ll learn the process, tools, or plugins you need to make installation seamless. Plus, how to verify the tracking code is installed properly and working.
If your website is on WordPress, you have a couple options you can choose to install GTM.
You can either install GTM:
In order to install GTM on a WordPress site, you’ll need either to have administrative access to the WordPress site, or be in contact with someone who has admin access and can give you access, or can do the installation for you.
There are a couple considerations which may impact how you decide to install GTM:
For eCommerce sites
If you choose to use a plugin, it’s suggested you either go with a header/footer plugin, or GTM-specific plugin.
It should be installed on your WordPress site, prior to watching the installation tutorial.
The recommended GTM plugin is called Google Tag Manager for WordPress. It can be downloaded for free here.
Here are instructions for installing the GTM tracking code, plus verifying the container is showing and is installed correctly:
Here are step-by-step instructions for installing the tracking code with a plugin, plus verifying it is installed correctly: