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How To Install Google Tag Manager on a Custom-Built Site

Overview:

Google Tag Manager (GTM) is a powerful tool in the optimization platform.In this step-by-step tutorial, you'll be walked through the exact process you need to install Google Tag Manager (GTM) on a custom-built website site. You'll learn the process you need to make installation seamless. Plus, how to verify the tracking code is installed properly and working. 

Considerations:

To install GTM on a custom-built website, or a platform other than WordPress, Shopify, or SquareSpace, you’ll need to be comfortable with code, or hire a developer who can install code for you.

That’s because you’ll be installing the code directly in the header and footer section of your website.

Instructions:

Here are step-by-step instructions on how to install GTM in the header/footer area of your custom website, as well as how to verify it’s installed correctly:

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