Google Tag Manager (GTM) is a powerful optimization tool.In this step-by-step tutorial, you’ll be walked through the exact process you need to install Google Tag Manager (GTM) on a Shopify website site. Note, Shopify Plus is not covered in this tutorial. You’ll learn the process you need to make installation seamless. Plus, how to verify the tracking code is installed properly and working. You’ll also get an overview on the benefits of using a paid plugin for installing GTM, and learn which plugin is recommended.
If you install the tracking code through the Shopify theme, your changes can get lost if you later modify, update, upgrade, or change your theme.
Therefore, it may be best to install GTM using a plugin.
You can choose a free plugin. However, for maximum tracking, it’s recommended you use a paid plugin, so you can track things like product impressions, product detail views, and revenue. The suggested paid plugin is called Google Tag Manager Suite by Elevar. You can learn more about it here.
Here are step-by-step video instructions for installing the GTM tracking code within a Shopify theme:
Unlock Access. Sign up to become a Pro Member. Get complete access to this helpful content, plus so much more.
This guide uncovers the most advanced pricing psychology research, distilled down into easy-to-understand, immediately applicable pricing principles and strategies. Incorporating real-life A/B test case studies, from big-name brands, you'll get many money-making testing ideas and takeaways, helping you understand what works -- and doesn't -- with product pricing.
In order to set-up experiments in Google Optimize, you need the appropriate permissions, including "edit" or "publish" access. In this tutorial, you’ll learn what container permissions are, how to obtain them, and how to link Google Analytics to Google Optimize so you can properly set-up and run winning A/B test experiments.
In this step-by-step tutorial, you'll be walked through the exact process you need to install Google Optimize on a Squarespace website.