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How To Install Google Tag Manager on a Shopify Site


Google Tag Manager (GTM) is a powerful optimization tool.In this step-by-step tutorial, you’ll be walked through the exact process you need to install Google Tag Manager (GTM) on a Shopify website site. Note, Shopify Plus is not covered in this tutorial. You’ll learn the process you need to make installation seamless. Plus, how to verify the tracking code is installed properly and working. You’ll also get an overview on the benefits of using a paid plugin for installing GTM, and learn which plugin is recommended. 


If you install the tracking code through the Shopify theme, your changes can get lost if you later modify, update, upgrade, or change your theme.

Therefore, it may be best to install GTM using a plugin.

You can choose a free plugin. However, for maximum tracking, it’s recommended you use a paid plugin, so you can track things like product impressions, product detail views, and revenue. The suggested paid plugin is called Google Tag Manager Suite by Elevar. You can learn more about it here.


Here are step-by-step video instructions for installing the GTM tracking code within a Shopify theme: 

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