By: Deborah O'Malley & Shawn David | Last updated April, 2026

Overview

Test planning and prioritizing requires more than just figuring out the best tests to run first.

To be done well, you need a system in which you can track, map, and show accountability for your testing roadmap.

In this information 14-minute interview, you'll hear from Shawn David, Operations Engineer, of Speero, a leading A/B testing consulting firm.

Shawn shares how Speero researches, test ideas, turns insights into actions, and runs experiments.

Check out the video to:

• Get an inside glimpse into Speero's Experiments, Insights, Action planning and prioritization methodology.
  
• Understand why "receipts," or keeping a track record of test ideas is crucial for managing client relationships.
  
• See how this tool, built can be used to develop or enhance your own test planning and prioritization model.