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Can You Guess Which Test Won?

Which nav format won? Featuring product or lifestyle imagery?

Product images

Lifestyle images

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Difference Between Versions:

Version A – Navigational menu featuring images of just the products themselves
Version B – Similar navigational menu format but instead featuring lifestyle images

Key Performance Indicator (KPI):

Revenue Per Visitor (RPV)

Test Goal:

Determine which navigational menu format increased engagement and purchases

Traffic Source:

All: direct, search, referral, organic, paid, affiliate, social, and existing email list

Audience:

Shoppers interested in purchasing jewlery

Organization:

The Giving Keys: jewlery retailer

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