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Can You Guess Which Test Won?

With or without the bottom call and email buttons?

With bottom phone and email buttons

Only orange "Apply Now" button

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Difference Between Versions:

Version A – Sticky mobile bottom bar featuring blue phone and email buttons and an orange "Apply Now" button
Version B – Exact same page but with just the orange "Apply Now" button in the bottom bar

Key Performance Indicator (KPI):

Submitted applications, phone calls

Test Goal:

Increase number of applicants applying for available jobs

Traffic Source:

All: direct, search, referral, organic, paid, affiliate, email list, and social

Audience:

Online job hunters

Organization:

Hays Recruitment: employment and human resources group

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