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Can You Guess Which Test Won?

With or without the matching color in the upsell section?

With matching colors

Without matching colors

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Difference Between Versions:

Version A – Product image and upsell product images shown, by default, as the same color
Version B – Product image and upsell product images shown, by default, as different colors

Key Performance Indicator (KPI):

Overall conversion rate, add-to-cart rate, total revenue, revenue per session, and product purchases

Test Goal:

Increase the number of shoppers purchasing a water bottle and add-on products

Traffic Source:

All traffic

Audience:

Shoppers interested in alkaline water bottles

Organization:

DYLN: Alkaline water bottle retailer

This week’s Featured Test is brought to you by:

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