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Can You Guess Which Test Won?

With or without the secondary CTA in the hero section?

With secondary CTAs

Without secondary CTAs; only single, primary CTA

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Difference Between Versions:

Version A – Hero section with multiple products and corresponding CTAs
Version B – Same hero section, but with additional products and secondary CTAs removed

Key Performance Indicator (KPI):

Completed orders

Test Goal:

Increase the number of completed orders

Traffic Source:

All traffic: direct, search, referral, organic, paid, affiliate, social, and existing email list

Audience:

Dutch shoppers interested in TV, phone, and internet packages

Organization:

Vodafone: telecom provider

This week’s Featured Test is brought to you by:

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