Pricing Psychology Principles – The Numerosity Adaptation Effect

By: Deborah O’Malley | August 16, 2018

What Works With Pricing?

When it comes to pricing products, what converts? 

If there’s one thing you can count on, it’s that the way you present your pricing impacts conversions. 

The presentation of numbers heavily influences our perception. And, that, in turn can affect whether we decide to purchase something. Case in point, here’s a simple test.

Take a look at this diagram:

Which bottom circle contains more dots? The bottom left or right circle?

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