Understanding and calculating statistical significance is quite complex. Many experimenters don’t truly know what statistical significance is or how to derive a statistically significant test result. To properly call a winning (or losing) A/B test, it’s really important to clearly understand what a statistically significant result is and means. This article, written in plain English is here to set it all straight for you.
It may seem like a small change, but optimizing your navigational menu can have a big impact on conversions. This article provides you with do's, don'ts, and the top-10 navigational bar A/B test ideas you absolutely must try to easily increase conversions on your site.
A/B testing your app delivers the best possible experience for users and validates your assumptions and ideas. In this comprehensive article, discover the benefits of app A/B testing, how to do it, and the optimal process to follow.
It's seems there's no good system for planning and prioritizing which A/B tests to run. Keeping track of which tests you've run, plan to run, or are currently running is an even bigger challenge. That is until now. Check out this short video to get an inside view into how Speero plans and prioritizes their tests. Then apply the insights to optimize your own test planning and prioritization process.
Calculating and verifying if your test has an SRM issue is key to obtaining trustworthy test results. This short article outlines the in's and out's of SRM, describes what it is, why you need to be looking at it when testing, and how to correct for it, if an SRM issue occurs.
Online gaming sites occupy a unique market niche. Users are often tech savvy and come into the site with high expectations. To best curate content this advanced user segment, A/B testing presents unique optimization opportunities. How can you optimize your gaming site through testing? Click here to up your game. Get some state-of-the art ideas and examples.
Learn about 1st and 3rd party cookies, what they are, how they work, and how changes to cookie policies will impact your A/B testing work. Find out where data collection is headed, why server-side tag management may be the answer, and what you should be be doing now to set yourself up for A/B testing success in a cookieless world.
Accurately and confidently perform Google Optimize set-up. FInd out what you need to do -- and know -- with definitions, examples, and step-by-step screenshots.
A primer explaining the 4 different types of tests you can run in Google Optimize, what they mean, and how you can use each to improve your competitive testing advantage.