Listen to this insightful talk from Microsoft to learn about how they ensure the validity of their A/B testing results, why their approach is so crucial, and what you can do to ensure your test results are equally valid.
Basic overview of A/A testing, it's advantages, disadvantages, and when it's recommended you implement an A/A test.
Detailed, instructional video on how to navigate Google Analytics to derive meaningful data you can apply to inform your optimization success.
The ultimate step-by-step, plug and play template to help you land new A/B testing clients. Simply fill in the relevant information and send off to the client. Then, watch those contracts roll in.
An instructional video and complete step-by-step guide detailing how to set-up conversion funnels in Google Analytics.
Complete step-by-step, plug and play template to help you get resistant clients to test. Simply fill in the relevant information and send off to the client. Then, watch those testing dollars roll in.
Your complete 11-step guide to overcoming client resistance to testing. Learn the strategies to convince your client to do A/B Testing
An informative Q+A session where you get exclusive behind the scenes information about the Raven/De Nieuwe Zaak Featured Test..
Everything you need to know about bounce rates, including what a "good" bounce rate is, benchmark comparisons, and practical advice to improve bounce rates.