The definitive formula for pricing your products and formatting your pricing tables to optimize conversions. Rooted in consumer and marketing psychology.
In-depth A/B test case study analysis on the effectiveness of sliders, across a variety of industries, geographic locations, and time periods, from 2013 onwards.
An informative Q+A session where you get exclusive behind the scenes information about the Reap Marketing Featured Test.
Listen to this informational interview to find out the optimal practices for on-site search, and what to do to improve the user experience on your site.
Listen to this jam-packed talk to find out the perfect pricing plan formula and how to apply psychological pricing theories.
Listen to this inspiring talk from HubSpot to learn about why CRO is an operating system -- not a tactic. Take away insights, and apply HubSpot's framework to optimize your own data-driven success.
Listen to this insightful talk from Microsoft to learn about how they ensure the validity of their A/B testing results, why their approach is so crucial, and what you can do to ensure your test results are equally valid.
Basic overview of A/A testing, it's advantages, disadvantages, and when it's recommended you implement an A/A test.
Detailed, instructional video on how to navigate Google Analytics to derive meaningful data you can apply to inform your optimization success.