How long do I need to run my A/B test to achieve valid, reliable results? This article will tell you. Plus, get everything you need to know to correctly and accurately calculate test duration for an A/B test. Learn best practices andthe industry-standard tools to use.
Find out exactly how and where to use trust badges for conversions. Get A/B test ideas you can immediately try and apply. Plus, find out the surprising places in the funnel where trust badges convert best, the unusual trust format that consistently converts, and facts that will change the way you think about trust badges.
By: Deborah O’Malley | July, 2018 If you’re doing UTM tags for your campaigns, you’ve probably found it tedious and error-prone to custom code each tag. Oogur is a helpful UTM tag management automation tool that lets you input and run yo ...
You’ve probably heard about the GDPR legislation, but, do you know how GDPR will affect you? Listen to this helpful interview to learn more.
This article presents you with a primer on CRO to help demystify and answer your questions about what CRO is, why it’s important, and how it can help you.
To optimize form conversions, you need to break down the wall by understanding your users, their needs, and motivation. This article outlines essential questions to ask and answer when designing optimized forms that push your users to convert.
Get a behind the scenes view of the Featured Test. Learn tips and gain insight to inspire your own testing ideas.
The second secret of a five-part series to optimize your forms for conversions. Find out how understanding your users' path, environment, and conditions can affect their conversion decisions -- and what you can do to cater to them and optimize form conversions.
What elements make an optimized form? In this article, you'll specific strategies and get concrete suggestions to optimize your form fields and format to maximize conversions. You'll be guided on how to best assess user interactions with your forms. This article is part of a five-part series on form optimization.
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