Does Search Bar Size Matter? - GuessTheTest

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Can You Guess Which Test Won?

Does Search Bar Size Matter?

Larger Search Bar

Smaller Search Bar

Get Access to See Results

Difference Between Versions:

Version A – Larger search bar, doubled in size, shown on the homepage
Version B – Smaller search bar, shown on the homepage

Key Performance Indicator (KPI):

Engagement, Searches, Revenue

Test Goal:

Increase on-site searches and revenue

Traffic Source:

Organic, direct, search, referral, paid, social, email, affiliate

Audience:

Primarily male shoppers, aged 35 and older, who resided in the U.S. and had shopped at Natchez before

Organization:

Natchez: Outdoor products and survival gear retailer

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