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September 11, 2023
Overcome GA4 limitations with Google Tag Manager

Learn how using Google Tag Manager (GTM) helps you overcome many of the limitations with Google Analytics 4 (GA4). Find out the best ways to use GTM to manage and derive the most meaningful data from GA4.

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June 14, 2023
What is B/A testing? And how can you utilize it?

Learn what B/A testing is and how it may be able to help you when A/B testing isn't a feasible option.

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June 1, 2023
Do Sliders Sabotage Sales? The Answer Isn’t So Simple

In-depth A/B test case study analysis on the effectiveness of sliders, across a variety of industries, geographic locations, and time periods, from 2013 onwards.

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September 13, 2022
A simple way to accurately calculate Minimum Detectable Effect (MDE)

Calculating the Minimum Detectable Effect (MDE) can feel like a hair-pulling, speculative exercise. Luckily, this step-by-step guide is here to show you exactly how to accurately calculate your MDE to yield powerful, trustworthy test results.

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August 24, 2022
The winner’s curse: the BIG problem with enormous lifts in A/B testing

Low sample testing is problematic and can result in hugely mis-leading data where tests appear to be enormous winners but, in actuality, aren't. This article presents a practical 5-step approach to overcome the traps of low sample testing and arrive at valid, trustworthy results. What are the 5-steps? Find out here.

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May 19, 2022
Finally! Statistical significance clearly explained

Understanding and calculating statistical significance is quite complex. Many experimenters don’t truly know what statistical significance is or how to derive a statistically significant test result. To properly call a winning (or losing) A/B test, it’s really important to clearly understand what a statistically significant result is and means. This article, written in plain English is here to set it all straight for you.

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May 18, 2022
The top-10 nav bar A/B test ideas you absolutely must try

It may seem like a small change, but optimizing your navigational menu can have a big impact on conversions. This article provides you with do's, don'ts, and the top-10 navigational bar A/B test ideas you absolutely must try to easily increase conversions on your site.

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April 20, 2022
Everything You Need to Know About A/B Testing for Mobile Apps

A/B testing your app delivers the best possible experience for users and validates your assumptions and ideas. In this comprehensive article, discover the benefits of app A/B testing, how to do it, and the optimal process to follow.

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April 19, 2022
Sample Ratio Mismatch (SRM) Explained

Calculating and verifying if your test has an SRM issue is key to obtaining trustworthy test results. This short article outlines the in's and out's of SRM, describes what it is, why you need to be looking at it when testing, and how to correct for it, if an SRM issue occurs.

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