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April 6, 2022
What Should Online Gaming Sites Test For?

Online gaming sites occupy a unique market niche. Users are often tech savvy and come into the site with high expectations. To best curate content this advanced user segment, A/B testing presents unique optimization opportunities. How can you optimize your gaming site through testing? Click here to up your game. Get some state-of-the art ideas and examples.

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December 15, 2021
The Complete Guide to A/B Testing in a Cookieless World

Learn about 1st and 3rd party cookies, what they are, how they work, and how changes to cookie policies will impact your A/B testing work. Find out where data collection is headed, why server-side tag management may be the answer, and what you should be be doing now to set yourself up for A/B testing success in a cookieless world.

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July 17, 2020
A Primer: Conversion Rate Optimization (CRO) Explained

This article presents you with a primer on CRO to help demystify and answer your questions about what CRO is, why it’s important, and how it can help you.

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April 29, 2020
Guide: The Complete Google Optimization Guide

In-depth step-by-step instructions on how to install, set-up, and run and A/B test on the Google optimization platforms.

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March 18, 2020
Testing Self-Assessment Questionnaire

Use this self-assessment questionnaire to help focus and guide your internal testing success. The suggested best use is to use this template in combination with each week's Featured Test. 

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August 14, 2019
A/A Testing - What You Need To Know

Basic overview of A/A testing, it's advantages, disadvantages, and when it's recommended you implement an A/A test.

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June 26, 2019
Template: The Ultimate A/B Testing Project Proposal

The ultimate step-by-step, plug and play template to help you land new A/B testing clients. Simply fill in the relevant information and send off to the client. Then, watch those contracts roll in.

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May 29, 2019
Template: Getting Resistant Clients To Test

Complete step-by-step, plug and play template to help you get resistant clients to test. Simply fill in the relevant information and send off to the client. Then, watch those testing dollars roll in.

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May 29, 2019
Complete Guide: Convincing Resistant Clients To Test

Your complete 11-step guide to overcoming client resistance to testing. Learn the strategies to convince your client to do A/B Testing

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