This guide uncovers the most advanced pricing psychology research, distilled down into easy-to-understand, immediately applicable pricing principles and strategies. Incorporating real-life A/B test case studies, from big-name brands, you'll get many money-making testing ideas and takeaways, helping you understand what works -- and doesn't -- with product pricing.

The definitive formula for pricing your products and formatting your pricing tables to optimize conversions. Rooted in consumer and marketing psychology.

What's the best time to present the product price to prospective customers? Learn the strategies and reasoning behind them in this helpful article.

How numbers are presented can affect whether we decide to purchase something. Learn how to use this pricing psychology principle to your advantage.