Tech Tool Teachables: 3 Things You Probably Don’t Know – But Should

By: Deborah O’Malley | September 12, 2018

Google AdWords can be a powerful tool to help you advertise your products and services.

Using the right keywords can dramatically impact your campaign success, bringing you more leads, conversions, and revenue.

But, beyond keywords, what other factors can affect the success of your AdWords campaign?

Find out in this quick, helpful interview.

In this Tech Tool Teachable, Google AdWords expert, Dan Goulet, shares his top three tips to increase your AdWords campaign success.

You’ll learn:

  • The importance of creating a “message to market” match, how to do so, and what that means.
  • Why you should be using “broad match” keywords to gather real data.
  • Why and how you should be split testing your landing pages.

This succinct, 3-tip lesson is a must see for any aspiring AdWords marketer, split-tester, or digital marketing optimizer.

Watch the lesson. Then, let us know your thoughts in the comments section below.