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Can You Guess Which Test Won?

What’s The Best Format To Get Charitable Donations?

Donate Now Button
version_aClick here to enlarge
Selectable Amount
version_bClick here to enlarge

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Difference Between Versions:

Version A Button where donor could click, then input their amount Version BDropdown donation form where user could select a fixed amount

Key Performance Indicator (KPI):

Revenue

Test Goal:

Increase donation contributions

Traffic Source:

Organic, direct, search, email

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

Visual Website Optimizer
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