Which nav menu format lifted revenue?

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Can You Guess Which Test Won?

Which nav menu order won? Optimized for clicks or revenue?

Nav menu ordered by the categories that got the most clicks

Same nav menu but with categories ordered by revenue contribution

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Difference Between Versions:

Version A - nav menu categories prioritized by click volume
Version B - same menu format but categories reordered by revenue contribution

Key Performance Indicator (KPI):

Ecommerce conversion rate (purchases)

Test Goal:

Increase purchases by prioritizing revenue-driving menu categories.

Traffic Source:

All traffic

Audience:

Primarily Danish small and medium-sized businesses (B2B), with a secondary B2C audience

Organization:

Lomax

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