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Can You Guess Which Test Won?

Did the 3D product image or video outperform?

Interactive 3D product image view
rich_page-version_a-3d_product_view-lg
Video view of product
rich_page-version_b-view_product_view-lg

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Difference Between Versions:

Version A Product image carousel with the first image formatted as an interactive 3D view
Version B Product image carousel with the first image featuring a video instead

Key Performance Indicator (KPI):

Product purchases as measured by transactions

Test Goal:

Increase the number of visitors purchasing products

Traffic Source:

All traffic

Audience:

Males interested in fashion-forward wedding bands

Organization:

Manly Brands: men's wedding ring retailer

This week’s Featured Test is brought to you by:

Test Run By:

rich_page-website_optimizer-logo

Test Run For:

manly_brands_logo

Test Run On:

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