Did the 3D product image or video outperform?

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Can You Guess Which Test Won?

Did the 3D product image or video outperform?

Interactive 3D product image view

rich_page-version_a-3d_product_view-lg

Video view of product

rich_page-version_b-view_product_view-lg

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Difference Between Versions:

Version A – Product image carousel with the first image formatted as an interactive 3D view
Version B – Product image carousel with the first image featuring a video instead

Key Performance Indicator (KPI):

Product purchases as measured by transactions

Test Goal:

Increase the number of visitors purchasing products

Traffic Source:

All traffic

Audience:

Males interested in fashion-forward wedding bands

Organization:

Manly Brands: men's wedding ring retailer

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