Does a multi-step or single-step registration form convert better? - GuessTheTest

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Can You Guess Which Test Won?

Does a multi-step or single-step registration form convert better?

Two-step form

adaptive_insights-version_a-two_step-sm

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One-step form

adaptive_insights-version_b-one_step-sm

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Difference Between Versions:

Version A: Two-step registration form
Version B: One-step registration form

Key Performance Indicator (KPI):

Form enquiries

Test Goal:

Increase registration sign-ups

Traffic Source:

Organic

Audience:

Software users

Organization:

Adaptive Insights - Financial planning software provider

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