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Can You Guess Which Test Won?

Does Button Color Still Matter in 2021?

Yellow "Register Now" button
minto-mobile_view-version_a-sm-yellowClick here to enlarge
Orange "Register Now" button
Click here to enlarge

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Difference Between Versions:

Version A – Mobile homepage featuring yellow "Register Now" button
Version B – Mobile homepage featured orange "Register Now" button

Key Performance Indicator (KPI):

Clickthrough rate (CTR)

Test Goal:

Increase the number of viewers clicking to sign-up for email updates

Traffic Source:

All traffic sources on both desktop and mobile devices

Audience:

House hunters interested in buying a new home

Organization:

Minto Communities: real estate development corporation

This week’s Featured Test is brought to you by:

Test Run By and For:

minto_corporate_logo_blue

Test Run On:

crazyegg
eyechevron-downtwitterfacebookarrow-circle-upenvelopelinkedinxingpaper-planepinterest-pwhatsappcommentingcrossmenu-circlecross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram